Kinsey Wilson, a longtime digital executive who has held leadership positions at major news organizations including NPR and The New York Times, has been named President of WordPress.com.
The appointment was announced by Matt Mullenweg, cofounder of WordPress and CEO of Automattic Inc., the parent company of WordPress.com.
As President of WordPress.com, Wilson will oversee Automattic’s flagship commercial product, a web publishing platform that powers millions of sites. He will join the company early next month.
WordPress, which powers 29 percent of all sites on the web, has been at the forefront of a movement to democratize publishing, putting in the hands of bloggers and other writers a free, easy-to-use tool that allowed them to reach audiences directly. With an army of open-source developers behind it, WordPress has grown into a powerful platform that serves everyone from solo authors and fledgling entrepreneurs to large enterprises.
Amid mounting concern about the power of the tech giants, WordPress has stood by its commitment to the open web. Its core code remains available for free download. And WordPress.com offers a fast-growing platform that addresses a broad range of commercial publishing and business needs.
Wilson has played a key role in the digital transformation of major news organizations since 1995, most recently at The New York Times. As a masthead editor and member of The Times executive committee he led a team of more than 900 technologists, designers and editors responsible for guiding the company’s digital strategy and creating products that give expression to New York Times journalism. Previously, as EVP and Chief Content Officer at NPR, he oversaw the public broadcaster’s worldwide news gathering, programming and digital operations.
Wilson said he was privileged to join a company that, like others he has served, combines a strong sense of mission with a clear business purpose. “WordPress has put the power to publish in the hands of everyday individuals,” Wilson said. “And we have an opportunity to empower communities large and small, whether by providing a viable platform for local journalism, which is vital to democracy, or advancing the work of small businesses and entrepreneurs who are the lifeblood of local economic development.”
Wilson is a visiting fellow at the Shorenstein Center on Media, Politics and Public Policy at Harvard University; a member of the Board of Visitors for the John S. Knight Fellowship at Stanford University; and a trustee of the Poynter Institute. He lives in New York City.
Automattic is a privately held company with a distributed workforce of 673 employees in 61 countries. Its products include WordPress.com, WooCommerce, Jetpack, Simplenote, Longreads, and more. It believes in making the web a better place. It believes in Open Source and the vast majority of its work is available under the GPL.